by Danielle Boyd | Oct 8, 2011 | News Slider
This week, Professor Stephen A. Greyser was the honorary recipient of Lipscomb’s MediaMasters award presented by the Department of Communication and Journalism. Mr. Greyser, is the Richard P. Chapman Professor of Business Administration (Marketing and Communications) Emeritus at Harvard Business School, where he specializes in brand marketing, advertising and corporate communications, sports management, and non-profit management. He said his interest in marketing and advertising sparked at an early age after completing work with an advertising agency. “I was still just a high school senior,” Greyser said. “I had a relationship that developed totally coincidentally with an organization that turned out to be an advertising agency, so I was engaged in broadcasting and went on to producing.” “Then, I decided to study more seriously about those topics and eventually wrote my dissertation…and took a lot of courses for my master’s and doctorate,” he said. Greyser has been active in organizations in the marketing field, serving as a national director of the American Marketing Association and chairman of its publication, on the advisory council of the Association for Consumer Research and as former president and chairman of the American Academy of Advertising. Greyser is a man of many accomplishments, skills and expertise in Corporate Reputation and Marketing Communications. On Wednesday, many students, faculty and colleagues gathered to hear Greyser’s speech on “Authenticity, Trust and Corporate Reputation.” “Reputation takes time to build and can have great value,” Greyser said, “and that value manifests itself in terms of attracting new customers and affirming the loyalty of existing customers. But reputation can be fragile…just ask Martha Stewart.” In his speech, Greyser outlined four elements of authenticity that are...
by Danielle Boyd | Oct 4, 2011 | News Slider
Brad McCoy, father of Daniel Colt McCoy (the starting quarterback for the Cleveland Browns), athletic director of Flippen Sports and published author of the book Home Field Advantage spoke to parents as a part of Lipscomb’s annual Family Weekend. Family Weekend is a popular time for many Lipscomb students to reunite with their parents and give their family an opportunity to visit the city and engage in fun-filled festivities for an entire weekend. McCoy was the guest speaker Friday night and spoke to parents about “the home field advantage” they can give to their children and the importance of being “intentional.” McCoy introduced the audience into the discussion by asking, “What does the word intentional mean in our lives? What is intentional in our lives, and how does that captivate us to do better?” Leaving the audience to contemplate, McCoy talked about personal anecdotes and real life experience as a father of three. In order to explain how to be more intentional, McCoy presented four cultural issues that prevent us from being the kind of people we want to be: First is our “lust for laziness.” Second is “the want to be popular instead of respected.” In reference to the meaning of this statement, McCoy referred to Rick Ashley’s tweet saying “I am tired of the approval addiction…Let God’s love push out the need to be applauded by the crowd.” Thirdly, “we have this culture that says we have no obligation to responsibility…because it is easy to quit things.” Fourth, is “our fear of failure.” McCoy referenced a tweet from well known Christian author Max Lucado, saying “Fear should not...
