On Feb 3, the men turned on the TV to watch the Super Bowl game and the women turned on the TV for a Beyonce’ concert. But, a mutual motive for both men and women was to watch the much-anticipated Super Bowl commercials.
These commercials tapped into a range of emotions for many. I literally dried tears after sentimental spots and clenched my stomach after hilarious spots
If I had to pick the most talked about commercial, my bet would be on the Ram “Year of the Farmer” commercial. First of all, they absolutely nailed in for the southerners. This commercial put a personal rope around everyone who has ever been to the South. Personally, I would love to hear the opinion of a Northerner.
This year, Doritos played to the audio of their commercials. It’s America, we love eating and we like the sound of eating.
Doritos played on father-daughter bonding of this cheesy snack (“Fashshionista Daddy”) and also packed in dogs and cute kids in, “The Road Chip.” Both of which got the job done.
My personal favorite of the Doritos was the “Goat 4 Sale” spot. I loved the progression of love and connection between the goat and the owner and the inevitable fall. The dude buys a goat because of the mutual love for Doritos, but when the owner is done with the Doritos, the goat is far from it. When the crunching by the goat gets to him, the owner is caught by the goat making a “4 Sale” sign and it’s up to the viewer what happened next.
The highlight of that reel was the screaming goat upon seeing the empty pantry that once held nothing but Doritos. It’s little things that that hit my funny bone, and I can’t help but remember them.
I have to mention the spot that was for supporting our troops. Jeep took the largely sentimental route in their “Whole Again” spot. If a commercial like this is done correctly, it is hard to go wrong, and Jeep did just that.
Overall, this was a good year for commercials, and it was fun to follow hashtags on Twitter to see what the world thought. These were a mixed of my favorites and a consensus of social media favorites.
Honorable mentions include:
The Hyundai commercial with the little boy being bullied and the exaggeration of the friends he rounds up to take on his bully had some great moments.
Whispering and fighting in a library made for a nice commercial where Oreos made viewers pick a side on which part of the Oreo is the best – the cookie or the cream.