Since the first basketball game in 1931, the sports teams at Lipscomb have had the same name – The Bisons. Late Wednesday afternoon, the Department of Athletics announced a new set of logos that Lipscomb Athletics will be using from this point forward.
“The updated brand reflects Lipscomb’s position as an NCAA Division I institution,” said Director of Athletics Philip Hutcheson. “The marks will allow us to increase the visibility of Lipscomb throughout the nation while also respecting the rich tradition of our department.”
The logos were created by the design team of Luke Flener of Prolific and Logan Hartline of Hartline Studio – both Lipscomb graduates.
“We aimed for a classic but fresh design in our new marks,” said Trevor Garrett, associate athletic director for external affairs. “The traditional design represents Lipscomb’s legacy of athletic success. Our new logos also incorporate some of the latest design trends giving the marks a fresh feel as a growing Division I school.”
The logos can be seen in person on the new floor in Allen Arena on Don Meyer Court. Pictures can be found here.
This was first noticed when Joey Garrison, reporter for The City Paper mentioned it in a tweet. Then, the Athletic Department changed their Twitter handle to @LipscombBison, with no S. During Battle of the Boulevard, their tweets all referenced Bison.
LipscombSports.com will begin polling their readers about the possible change Thursday.
If Lipscomb does switch to Bison from Bisons, the university will join Bethany College in W. Va., Bucknell, Harding, Howard and North Dakota State with the name change.
Courtesy of LipscombSports.com
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