Seeking greater recognition for Lipscomb sports teams, the athletic department is expanding its use of social media.
Garner Goode, director of sales and marketing, says LU athletics, while examining all forms of social media, is particularly taking aim at the use of Twitter to represent — and spread the word — about every team.
He said he’s working on getting a Twitter account set up for every sports team. There is also one main profile that is @Lipscombbisons that serves as an overall account to post about every team. Goode says that by having individual team accounts, it lets fans follow specific teams more closely.
A new program is up and running and can be activated through www.bisonsmobile.com. Go to the website on your smart phone and follow the directions to activate it. This will let you have instant stats right at your fingertips.
The Bison Perks is a new rewards system that gives fans the opportunity to win free prizes by attending events and tweeting certain things and using specific hashtags. To learn more about the Perks visit http://www.bisonperks.com.
Overall the department is developing new social media outlets every day and making it easier for fans to follow their favorite teams and, at the same time, build awareness of Lipscomb’s athletes and athletics.
These are the Twitter account set up so far:
@bisonbaseball — Baseball
@lu_softball — Softball
@LipscombUtrack – Track/ Cross Country
@ladybisonsoccer – Women’s Soccer
@luMsoccer – Men’s Soccer
@lipscombvball – Volleyball
@LipscombWBB – Women’s Basketball
Go follow your teams to get constant updates from games and team events.
Social Media in LU Athletics1 from lumination Network on Vimeo.