Sprinkles Cupcakes has swiftly become a 12th Avenue South attraction and continues to integrate into the bustling Nashville community.
Its success can be attributed to its many sweet treats – cupcakes, cookies and ice cream. But the cupcake ATM is one inclusion that sets it apart and has customers coming back for more, even after store hours.
“The cupcake ATM is a completely automated machine where you can place an order for up to four cupcakes, swipe your card and watch as the robotic arm retrieves your boxed cupcakes, cookies or brownies,” said Molly Moore, assistant manager.
The ATM has especially drawn in university students in the area who are looking for quick and convenient service.
Olivia Thomas is an elementary education junior at Lipscomb University who enjoys visiting Sprinkles with her friends.
“I love having the cupcake ATM convenient to me at all times,” Thomas said. “It’s super nice because even if there is a long line inside, you can get one quickly from the ATM located outside.”
Besides a top-notch customer experience – with friendly greetings from employees, the smell of waffles in the air and rainbow colors on the walls – Sprinkles prides itself in offering freshly made products, according to Moore.
“Sprinkles is a one-of-a-kind experience where we bake our cupcakes and cookies fresh on site everyday using the finest ingredients such as Madagascar bourbon vanilla, fresh bananas, Belgian chocolate and never any artificial ingredients or preservatives,” Moore said.
Moore said the cupcake flavors rotate on a weekly menu.
Employees hand-frost each cupcake and top it with dots or imported sprinkles from France. Customers can enjoy the baked goods with Sprinkles’ organic, house-made ice cream – by means of a waffle cone or pint.
And Sprinkles Cupcakes attracts a community of all ages.
Cyndi Stroburg is a regular and a grandmother who enjoys treating her granddaughter to a cupcake every once in a while. She appreciates the quality customer service she receives every time she visits.
“They make it an experience,” she said. “It’s always boxed very nicely, it’s always bagged very nicely, it’s always very personalized so the experience is part of the reason you come back.
“I could go to several different cupcake places in Nashville and get cupcakes but this is the place I choose to come back to,” said Stroburg.
Sprinkles Cupcakes opened its doors at the Nashville location last Dec. 17.
For more information about Sprinkles Cupcakes, visit www.sprinkles.com.