Ronald Roberts, CEO of DVL Seigenthaler, spoke Monday evening at the College of Communications’ first Media Masters event of the semester.
Sophomore strategic communications major Peyton Rodgers interviewed Roberts about his journey, diversity in the workplace and keeping up with the rapidly changing communications climate.
“Professional development on the entry level helps you to grow, professional development on the senior level helps you to remain relevant,” Roberts said.
The public relations professional said he was one of only a handful of minorities at each media job he worked. Once he arrived at DVL Siegenthaler, he started emphasizing diversity.
“If you want to be as successful as you can be, in order to survive and thrive, you have to reach out to as many people as possible,” Roberts said. “It is really important to have that diversity of thought.”
After the conversation with Ms. Rodgers, the floor was opened up to the audience for questions. Students asked personal questions about Tiger Woods–a former client of Roberts–and job interview advice.
The event was held in the Ezell building where free pizza and soft drinks were offered to those in attendance.
The next Media Masters will also take place in Ezell and will be on Tuesday, March 27th at 5 P.M.