by Hunter Moss | Dec 17, 2010 | News Slider
Natural or artificial? This arboreal debate is the big one of the season for families across the United States as they begin their decorating. Parents struggle with this decision. Perhaps by reading this, you might be able to participate in coming up with the answer. Artificial trees have become increasingly popular. According to WiseGeek.com, artificial Christmas trees are cleaner, safer and reusable with a variety of styles. Fake trees don’t lose their needles, so no sweeping every night before bed. Most artificial trees are made with a flame resistant layer. Most importantly, dad can just pull the tree from the the attic, instead of buying a new one as the season begins. Artificial trees come in all forms – large, small and all colors of the rainbow. A major disadvantage of an artificial tree might not surprise you. Prices can be fairly expensive. Wal-Mart’s low price is $18, but the cost can quickly skyrocket to $399. If a “fake” tree is not right for your family, you might want to consider a real old-fashioned Christmas tree. A major advantage is the affordability. Prices range from $20-$50 depending on the height of the tree. Though you have to buy a new tree each year, the adventure of walking through rows of pines and firs, smelling the aromas of the outdoors while sipping hot cider or cocoa and spending time with family and loved ones is a tradition some families look forward to with anticipation. At season’s end, the tree can be recycled and be returned to the environment. For example, many of Nashville’s discarded holiday trees end up as mulch on the many trails at Radnor Lake State...
by Hunter Moss | Nov 17, 2010 | News Slider
As Thanksgiving draws near, several students are giving thanks for a much-needed break, but English majors thanked their professors in a special way. “When everybody is thinking about Thanksgiving, we just wanted to show our appreciation for the entire department faculty,” said Amy Karr, senior English major from Jackson, Tenn. She was talking about the third annual Thanksgiving lunch that took place Tuesday, Nov. 16, in the Writing Center. Students prepared homemade dishes and provided drinks for their special guests. Faculty and staff members left chapel and quickly proceeded to Swang for the festivities. Students warmly greeted their advisers. They also were, appropriately enough, allowed to express their gratitude in writing. They wrote letters to professors showing their appreciation. Mini-mailboxes were placed around the room for the quick drop-in. It’s not difficult for these students to get enthusiastic about supporting their instructors. “The English faculty make their students feel special,” commented Chase Manning, senior English major from Chattanooga, Tenn. “They offer themselves as a sacrifice, offering advice for students.” Social gatherings that mix academics with fun aren’t irregular. English majors gather monthly for events on campus. In December, students visit a professor’s home for annual Christmas party. Each attendee brings a book and makes an exchange with others. Haikus are written inside books for the occasion. The Writing Center (Swang 120B) promotes the development of good writing skills and counsels students on a variety of assignments. Student volunteers are available for peer tutoring free of charge. To learn more about the Department of English and Writing Center information, please visit http://english.lipscomb.edu/. Please upgrade your browser Slideshow (Photo) Credit: Whitney...
by Hunter Moss | Nov 11, 2010 | Uncategorized
On November 9, PRSSA (Public Relations Students Society of America) members were invited to have breakfast with Katie Paine, CEO and founder of KDPaine & Partners LLC, at the Pancake Pantry – a Nashville tradition. The consultancy measures the effectiveness of social media and traditional public relations. Paine’s insight into social media encouraged students to investigate its power. Paine discussed several topics about social media. She answered the questions with substantial evidence saying public relation practitioners must engage their clients in social interaction. Twitter and Facebook navigates the ability for companies to reach an entire new audience. “CEOs engaging in a social media presence must participate in the conversation,” comments Paine. “Ignorant company executives will fall quickly behind competitors already ahead.” The nationally renowned social media expert (twitter: KDPaine) offers expert guidance for using various metrics to better understand the value of any communications programs and social media efforts. “Social media is becoming very important in public relations,” says Marlee Vogel, freshman communication major from Kingsport, Tenn. “Public relations majors and minors will find [that] measuring their client’s social media presence [will be] crucial in the future.” Later in the day, the same PRSSA members attended a professional luncheon where Paine gave a speech on her social media measurement methods. This professional development opportunity is one of many benefits of PRSSA membership. The chapter held its monthly meeting in the Ezell Building. Select students gave a report of the day’s events. Monica Wentworth, director of the Career Development Center, was November’s speaker and provided insight the importance of utilizing social media for finding a job. LinkedIn was given as an...
by Hunter Moss | Nov 2, 2010 | News Slider
On Monday night, COMMA (Communication Majors and Minors Association) students had their November meeting featuring Gregg Morton, President of AT&T in Tennessee. He spoke on the future of telecommunications locally in the state and nationwide. Morton agreed with common thinking, stating that personal landline telephones are diminishing in American households. “About 30 percent of Americans have cut the cord completely with traditional land-line telephones and have wireless only in their home,” Morton said. Please upgrade your browser Students raised interesting questions about how technology is converging on a various platforms. “The convergence of the three screens (computer, smart phone and television) will continue to be technologically evident,” says Morton. “Consumers will still hold preference for mobility.” The executive reiterated that AT&T provides a strong wireless and broadband service to consumers. Morton emphasized that Tennessee receives the most capital investment from AT&T than any other state in the United States. AT&T is committed to provide network availability for the entire state. He concluded his remarks, saying the future will offer emerging devices with technological advances. For example, pill bottles could notify individuals to take their medications and a dog collar might soon contain a tracking chip, making owners aware of their pet’s location. Being a South Carolina native, Morton graduated from Clemson University’s College of Business and Behavioral Science. The 31-year AT&T veteran is highly involved in the Nashville community, as he is a board member of the Nashville Symphony and chairman of Tennessee Chamber of Commerce. In his role at AT&T, Morton works closely with community leaders and state policymakers to bring the best new technology to consumers. He...
by Hunter Moss | Oct 25, 2010 | News Slider
Public relations students and advisers met newsman Bob Schieffer while visiting the set of CBS Face the Nation in Washington, D.C. The four students and two advisers were attending the PRSSA (Public Relations Student Society of America) national conference when they had the chance to visit the newsroom Oct. 17. Linda Peek Schacht, Lipscomb professor and Washington insider, provided them the opportunity to meet her friend Bob Schieffer. The PRSSA officers were greeted warmly by producers and then received a studio tour. Hunter Moss, as Lipscomb University PRSSA chapter president, presented Schieffer with an autographed Hatch show print from last spring’s Music from the Mountain concert, the Lipscomb event that honored musical legend Mother Maybelle Carter. One of Schieffer’s hobbies is playing the guitar and listening to folk music, and Mother Maybelle, the late matriarch of the Carter Family, revolutionized the way a guitar is played. “I’m thankful for [Schacht’s] friendship and this Hatch print from Lipscomb University, ” Schieffer said. “These artists are my musical heroes.” Hatch prints, are done the old-fashioned way, an artform still kept alive in their lower Broadway printshop, which is affiliated with the Country Music Hall of Fame and Museum. As the program began in the studio, the students sat in the control room. The show’s guests included former head of the Democratic National Committee Howard Dean, Sen. Lindsay Graham (R-SC), Republican strategist Liz Cheney — daughter of former Vice President Dick Cheney — and Bill Galston, former adviser to President Clinton. Students experienced a heated debate between the outspoken duo of Dean and Cheney, who argued over campaign contributions. After the show, Schieffer invited...
