It is time to invest in some new Bison gear after Lipscomb Athletics signed a five-year deal to make Under Armour the official sports outfitter.

This partnership, signed this week, gives the Bisons a number of unique advantages over fellow ASUN teams. 

Lipscomb’s agreement with Under Armour makes it the only ASUN member to have an exclusive, direct partnership with an apparel powerhouse. By joining the Under Armour family, Lipscomb Athletics will have newly available funds that can be used throughout the department.

“Coming off of one of the greatest competitive years in the history of Lipscomb Athletics, I am excited to see what’s next for us, and I’m glad to have Under Armour as a part of the plan to elevate our programs,” Lipscomb Athletic Director Philip Hutcheson said in a statement released by Lipscomb Athletics.

“Recruits, serious athletes and casual fans alike all are familiar with the Under Armour brand, and we are proud they will be outfitting our Bison fans and teams in the coming years.”

Not only does this deal offer Lipscomb monetary savings, but additionally Under Armour offers an annual allotment of promotional dollars to be spent on apparel, equipment and uniforms; a significantly reduced rate on all additional apparel and equipment purchases; marketing and branding dollars to enhance the athletic facilities and direct access to UA’s inventory and customer service.

This deal covers all of the Bisons sports teams except men’s soccer, which has a separate arrangement.

The incentives and financial support are almost secondary to the brand recognition that Lipscomb will enjoy as a partner of Under Armour, as the Bisons will join NCAA powerhouses Auburn, Boston College, California, Cincinnati, Maryland, Northwestern, Notre Dame, South Carolina, Texas Tech, UCLA, USC and Wisconsin in the Under Armour family.


Photo Courtesy of Mckenzi Harris.

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