Recapping the severe weather from March 2, 2012 with your photos and videos

NASHVILLE, TENN – On Friday, Mar. 2, the National Weather Service, along with the local news stations, warned the mid-state of the potential for severe weather. The meteorologists’ predictions were nearly spot on as the storms produced several tornado warnings as well as numerous severe thunderstorm warnings. Many students and faculty were advised to seek shelter on on campus, waiting out the storms in basements, closets, interior hallways and the backs of parking garages. Once the threatening storms had passed and the university had given the all-clear, those same students and faculty documented what the storm left behind. The following is a slideshow compromised of TwitPics, Instagrams and Facebook photos that those folks posted throughout the afternoon and evening. The following video is from Lumination correspondents Caitlin Selle and Kelly Dean. Check back with Lumination throughout the weekend for more on the storm such as videos, more pictures and other content. Until then, feel free to work backwards through the storm by following what our updates looked like today. Lumination would like to thank those that contributed to this story. [From 12:30] National and local weather experts are predicting severe thunderstorms and possible tornadoes for Nashville and much of the Southeastern United States today. [UPDATE: 4:36] Severe Thunderstorm Warning still in effect for Northern Davidson County until 5:15 p.m. NashSevereWx Downtown: it’s not over. More intense thunderstorms coming, hopefully not as bad. Williamson Co continues to elude the worst of it. 3/2/12 4:33 PM [UPDATE: 4:25] All clear for now in the Nashville area. Loving the tweets, everyone. Keep them coming. Find the link at the bottom of the...

PRSSA expose members to social media expert at Pancake Pantry

On November 9, PRSSA (Public Relations Students Society of America) members were invited to have breakfast with Katie Paine, CEO and founder of KDPaine & Partners LLC, at the Pancake Pantry – a Nashville tradition. The consultancy measures the effectiveness of social media and traditional public relations. Paine’s insight into social media encouraged students to investigate its power. Paine discussed several topics about social media. She answered the questions with substantial evidence saying public relation practitioners must engage their clients in social interaction. Twitter and Facebook navigates the ability for companies to reach an entire new audience. “CEOs engaging in a social media presence must participate in the conversation,” comments Paine. “Ignorant company executives will fall quickly behind competitors already ahead.” The nationally renowned social media expert (twitter: KDPaine) offers expert guidance for using various metrics to better understand the value of any communications programs and social media efforts. “Social media is becoming very important in public relations,” says Marlee Vogel, freshman communication major from Kingsport, Tenn. “Public relations majors and minors will find [that] measuring their client’s social media presence [will be] crucial in the future.” Later in the day, the same PRSSA members attended a professional luncheon where Paine gave a speech on her social media measurement methods. This professional development opportunity is one of many benefits of PRSSA membership. The chapter held its monthly meeting in the Ezell Building. Select students gave a report of the day’s events. Monica Wentworth, director of the Career Development Center, was November’s speaker and provided insight the importance of utilizing social media for finding a job. LinkedIn was given as an...

Movie Review: ‘The Social Network’ isn’t just for Facebook users, but it helps

More than 500 million people have Facebook accounts, so it seems the new movie “The Social Network” would have a built-in audience. But even if you don’t do Facebook, you will probably still enjoy what I consider to be a great movie. The film focuses on the story behind the creation of facebook.com. I would not consider this a “based-on-a true-story” film as much as a “loosely-based-on-a-true-story-but-greatly-dramatized-for-Hollywood” film. The film tells the story of Mark Zuckerburg and his inspiration for the Facebook website.  It follows the story from Zuckerburg, the site’s founder, sitting in his dorm room in college writing the code for the site, to moving its offices to California and growing it into the multi-billion dollar website it is today. The plot is not really about the website itself, but the confrontation between Zuckerburg and his colleagues.  In the film, Zuckerburg is presenting his case in two separate lawsuits, and describes how the website came to be and how it grew. The film made an estimated $23 million on its opening weekend, despite much criticism about its factuality. While a Facebook account is not needed to appreciate the film, users would understand some jokes and references in the movie that others would not. Anybody can relate to the drama that the characters go through in this film. The film is 120 minutes long and is rated PG-13 for language, sexual content and drug and alcohol...