Frist offers free admission for Art Museum Day

The Frist Center for the Visual Arts participated in Art Museum Day by offering free admission today. The Association of Art Museum Directors sponsored Art Museum Day on May 18, which is also International Museum Day, in hopes of making art more accessible to the public. The theme for International Museum Day—“Museums in a Changing World: New Challenges, New Inspirations”—reflects the changing role of museums in our society, according to Maggie Carrigan, communications coordinator at the Frist. “I think that museums in this day and age are changing really quickly with the advent of social media,” Carrigan said, explaining that the museum is trying to create both an “on-site way for the community to engage and an online way for the community to engage.” According to a news release from the museum, the International Museum Day theme invites guests “to ponder the role of museums in our culture of new media and social responsibility.” Carrigan said the museum wanted to “create a conversation” and encouraged visitors to share their museum experience on social media using the hashtag #ArtMuseumDay. “Our main goal is to help people understand their world in new ways through art,” she said. “We’re always looking for new ways to do that.” Current exhibits at the Frist include “Fairy Tales, Monsters and the Genetic Imagination” and “Connecting Cultures.” The Martin ArtQuest Gallery is a permanent Frist exhibit that allows guests to experience art hands-on through a variety of creation and reflection stations including blocks, abstract drawing, printmaking, stop motion video and painting. Carrigan said she would encourage college students to visit the Frist, even if they aren’t naturally drawn to art....

PRSSA expose members to social media expert at Pancake Pantry

On November 9, PRSSA (Public Relations Students Society of America) members were invited to have breakfast with Katie Paine, CEO and founder of KDPaine & Partners LLC, at the Pancake Pantry – a Nashville tradition. The consultancy measures the effectiveness of social media and traditional public relations. Paine’s insight into social media encouraged students to investigate its power. Paine discussed several topics about social media. She answered the questions with substantial evidence saying public relation practitioners must engage their clients in social interaction. Twitter and Facebook navigates the ability for companies to reach an entire new audience. “CEOs engaging in a social media presence must participate in the conversation,” comments Paine. “Ignorant company executives will fall quickly behind competitors already ahead.” The nationally renowned social media expert (twitter: KDPaine) offers expert guidance for using various metrics to better understand the value of any communications programs and social media efforts. “Social media is becoming very important in public relations,” says Marlee Vogel, freshman communication major from Kingsport, Tenn. “Public relations majors and minors will find [that] measuring their client’s social media presence [will be] crucial in the future.” Later in the day, the same PRSSA members attended a professional luncheon where Paine gave a speech on her social media measurement methods. This professional development opportunity is one of many benefits of PRSSA membership. The chapter held its monthly meeting in the Ezell Building. Select students gave a report of the day’s events. Monica Wentworth, director of the Career Development Center, was November’s speaker and provided insight the importance of utilizing social media for finding a job. LinkedIn was given as an...