Warby Parker is the Toms of the eyewear industry. It was founded on a new, yet simple concept in eyewear.
The Warby Parker team wanted to provide “eyewear with a purpose.” After many brainstorming sessions, a collaboration between four friends formed.
All avid fans of the famous beatnik author Jack Kerouac, the friends decided to name their revolutionary company “Warby Parker” after two characters in Kerouac’s first novel.
Sick of the pretentious and over-priced glasses industry, the Warby Parker team realized the obvious need for a low-priced alternative. So, they did something about it.
When you purchase a pair of glasses or sunglasses from Warby Parker Eyewear, a pair is given to a person in need.
On the company’s website, it explains the mission further:
“Almost one billion people worldwide lack access to glasses. This means that 15 percent of the global population cannot effectively learn or work — a problem that Warby Parker is determined to address. We’ve partnered with non-profits like VisionSpring to ensure that for every pair of glasses sold, a pair is distributed to someone in need. We believe that everyone has the right to see.”
To do this, Warby Parker needed to create quality prescription glasses at affordable prices. The Warby Parker team decided it needed to bypass the larger eyewear cooperations in order to create a more personal customer-to-company approach.
They decided to go with a website format so they could keep prices down and quality up.
By eliminating the big business aspect, Warby Parker customers can engage the company directly through the Warby Parker Eyewear website. This keeps prices down and provides customers with higher-quality, better-looking prescription eyewear at a fraction of the price.
Warby Parker Eyewear is more than a money-making company. It designs with a purpose and an ultimate goal. All Warby Parker glasses are crafted with precision and are formed from with a vintage design mixed with a modern twist. Glasses retail for $95.
For more information on Warby Parker Eyewear visit www.warbyparker.com or take a look at the video below.