PRSSA expose members to social media expert at Pancake Pantry

by | Nov 11, 2010 | Uncategorized

On November 9, PRSSA (Public Relations Students Society of America) members were invited to have breakfast with Katie Paine, CEO and founder of KDPaine & Partners LLC, at the Pancake Pantry – a Nashville tradition. The consultancy measures the effectiveness of social media and traditional public relations. Paine’s insight into social media encouraged students to investigate its power. Paine discussed several topics about social media. She answered the questions with substantial evidence saying public relation practitioners must engage their clients in social interaction. Twitter and Facebook navigates the ability for companies to reach an entire new audience. “CEOs engaging in a social media presence must participate in the conversation,” comments Paine. “Ignorant company executives will fall quickly behind competitors already ahead.” The nationally renowned social media expert (twitter: KDPaine) offers expert guidance for using various metrics to better understand the value of any communications programs and social media efforts. “Social media is becoming very important in public relations,” says Marlee Vogel, freshman communication major from Kingsport, Tenn. “Public relations majors and minors will find [that] measuring their client’s social media presence [will be] crucial in the future.” Later in the day, the same PRSSA members attended a professional luncheon where Paine gave a speech on her social media measurement methods. This professional development opportunity is one of many benefits of PRSSA membership. The chapter held its monthly meeting in the Ezell Building. Select students gave a report of the day’s events. Monica Wentworth, director of the Career Development Center, was November’s speaker and provided insight the importance of utilizing social media for finding a job. LinkedIn was given as an...

[photos] Date Auction

by | Nov 4, 2010 | Uncategorized

Hosted by Kate Keith and Zach Brantley, Phi Sigma’s Date Auction raised awareness and money Nov. 3 to benefit the Touch A Life Foundation. Sixteen groups including social clubs, SGA and the girls soccer team were auctioned off, each group being auctioned off for anywhere from $100 to $250. Each group presented their own theme to appeal to potential bidders. The date auction was all in good fun where 100% of money raised went to Touch A Life Foundation. Please upgrade your...

Cause Week raises money for student documentary

by | Nov 3, 2010 | Uncategorized

Pi Kappa Sigma is raising money this week to help two Lipscomb students produce a social justice documentary. The club’s efforts are part of Cause Week, which will help fund the documentary being produced by Ryan Malone and Allison Woods, both multimedia production majors. The film tells the story of a social justice crisis in the Ulpan Valley of Guatemala. “I’m doing this documentary about the lives of the Q’eqchi’ people, especially relating to the struggle for their land,” Malone said. “The land that they live on is a big part of their culture. It’s what they live off every day.” At 7 p.m. Thursday, Nov. 4, Malone will be in Shamblin Theater with Caroline Cook, co-chair of Cause Week, to explain more about the situation and the documentary. Students who attend can receive one chapel credit and will have an opportunity to ask questions about the documentary and to pray for the people of the Ulpan Valley. “Because of the documentary, we are telling the story of the Q’eqchi people that they can’t tell themselves,” said Cook, a junior law, justice and society major from Decatur, Ala. Woods, a senior, explained that the problems in Guatemala can be traced back nearly two centuries. In the 1800s, the Guatemalan government took the land from the people of the Ulpan Valley. Following the distribution of the land to various countries, the local government passed an anti-vagrancy law that required anyone living on the land to work for the landowner. However, according to Woods, the workers only receive around $2 per day. “They are basically in a situation of legalized slavery,” Woods said....
Throw some corn, win a date, kill a zombie- Lipscomb in Motion this week

Throw some corn, win a date, kill a zombie- Lipscomb in Motion this week

by | Nov 1, 2010 | Uncategorized

It’s a week full of awesome events and Lipscomb sports. Find out the details here on this week’s Lipscomb in Motion! Tonight: Monday Night Football in ARLOs Houston Texans vs. Indianapolis Colts “Tell Me How You Feel” Sponsered by Kapp Iota Theta Tuesday: Global Learning Discovery Meeting at 6:00 pm in Ezell 136 Wednesday: Corn Hole Tournament sponsored by SGA Bison Square at 3 p.m. Free Five Guys burgers and Las Paletas Phi Sigma Date Auction in Shamblin Theatre at 8:30 pm Thursday: Men’s Basketball vs. Trevecca at 7:00 pm Humans vs. Zombies Friday: Dodgeball at 9:00 pm in Fanning [official Dodgeball 2010 video] Faculty-Staff Talent Show at 6:30 pm in Shamblin Theatre Saturday: Men’s Soccer Playoff Game vs. Campbell at 1:00 pm Women’s Basketball vs. Harding at 6:30 pm College Football in ARLOs Sunday: NFL Sunday Ticket in...